the brief
a website that feels like him
alan norchi is an independent wine merchant with a passion for organic and natural wines from italy and beyond. he sources brilliant bottles for every budget, and the website had to carry the same personality and five star service as his local shop.
we built it as a custom, headless shopify store, from the first sketch to the last bottle.
the collection
over a hundred bottles, easy to browse
the shop lists over a hundred wines and spirits. visitors narrow them by style, country and price, and monterosola, the tuscan estate orlando’s imports exclusively, has a banner of its own.
shop by category
a colour for every kind of bottle
every category has its own colour, from red and white to spirits, vermouth and beer, so shoppers find their way by colour as much as by name.
search
find a bottle fast
search opens over the page and shows matching bottles with their price, so a customer who knows what they want gets there in a few keystrokes.
everybody’s wine man
the person behind the shop
a services and events page puts alan up front, with tastings, curated cases, sourcing and delivery. a photo from 2001, the first orlando’s espresso and deli van, shows how long he has been doing this.
under the hood
headless, and easy to run
the storefront is a headless design on top of shopify, so it stays fast and fully custom while alan keeps managing products, orders and stock in shopify as usual.
it connects automatically to google shopping and to the newsletter, so bottles reach new customers and sign ups are looked after without extra work.
everything is easy for alan to update himself, with no developer needed.