Conference branding has to work in many places at once: a banner, a post, a stage screen and a lanyard. The way to do it is one simple, flexible identity with rules that keep everything legible.
For the Youth Theatre Together conference in Manchester on 18 and 19 June 2025, we built exactly that. Here is how.
start with a flexible core
A strong wordmark, a clear palette and a few shapes can carry everything. Ours used circuit lines and soft blobs of colour that hold a headline, a photo or a person.
keep text readable everywhere
Text always sits on a solid highlight bar so it stays legible on any colour, in a bright hall or on a screen. That one rule makes the whole system safer to use.
use badges to help people
Round badges showed who was who, from event host to listener, and flagged access and wellbeing support. Good badges make a big event friendlier.
plan every format
List the formats before you design: banners, stage screens, printed programmes, lanyards, social cards. Design for the hardest one first and the rest follow.
make the day interactive
Delegates wrote their ideas for “in 2030…” and pegged them across the stage. Branding that invites people to take part makes the event memorable and gives you content to share.
“Ace is a thoughtful, talented and diligent collaborator. He created a coherent and vibrant identity for our campaign and report. We loved working with him.”
event branding in plymouth
We are a creative studio in Plymouth designing event and conference identities for arts organisations across the UK. To brand yours, send us your project details and we’ll get back to you within a few days.